Srishti

I possess a combination of four years of real-time work experience in a digital marketing role in corporate sector and more than one year of teaching experience, coupled with strong technological knowledge. I have hands-on experience of developing digital marketing strategies; content writing for digital media; and expertise in AdWords, Google Analytics, SEO in actual work situations. In addition, I possess experience of curriculum development and delivering lectures on business and marketing at graduate/diploma level. I also hold a dual degree in Master of Science in International Management and Master of Business Administration (MBA) from Vancouver Island University.

Availability: Weekdays, 5 PM- 9PM
Weekends

Willing to travel: 5 miles

Experience: · A highly motivated, patient and self-starter digital marketing specialist with over four years of experience in digital marketing industry.
· Nearly One-and-a-half years of experience in teaching.
· An effective instructor and educator with a good understanding of different pedagogical strategies and techniques for delivering quality instructions and engaging lectures.
· Created and managed the social media marketing plan which led to an increase of 17% in the Facebook followers and of 36% in the reach.
· Optimized SEO for the whole website and its online store, which resulted in an increase in the website traffic by 7%.
· Initiated 20+ email marketing campaigns using mail chimp, with effective calls to actions.


Professional Experience

Digital Marketing Instructor
Pacific Link college
September 2017 – present
• Received 93% course rating and instructor review from student evaluation and campus coordinator.
• Design the curriculum and lessons for the digital marketing Post Graduate Diploma Courses in Marketing Strategy, Social Media, SEO and Google Analytics, Email marketing, Digital Branding and Digital Marketing Strategy resulting in 32% increase in test scores.
• Organize and deliver 3 different subject classes per week to 100 postgraduate diploma students, using a variety of teaching methods, including lectures; classroom discussions; large- and small-group projects; cases and in-class presentations, and teaching-learning materials, such as handouts; case studies; video presentations; field study and PowerPoints to cater to diverse learning needs.
• Develop written assignments to assess students’ progress and understanding of the learning material, and provide written and verbal feedback.
• Administer examinations, evaluate students’ work, compile students’ progress records and mentor students by providing constructive feedback.
• Use of software like Canva, WordPress, iMovie, window movie maker, Google analytics and AdWords, Hootsuite, basic HTML, and student’s management systems like: Moodle and Slack for enhancing the learning and the practicality of the course